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Saturday, July 14, 2007

HP's Cell Phone Color Matching for Cosmetics

colormatching2.jpg Via StorefrontBackTalk, which links cellphone cameras to cosmetic choices. Would seem to naturally derive from HPLabs work on colors in printers. Though I wonder how well it works on a small screen. Another article.
" ... Hewlett-Packard on Wednesday announced that it has created a mobile application that uses imaging algorithms, wireless broadband and the phone's digital camera to allow on-the-fly color matching.

HP is pushing the technology as a way for retailers to help boost sales by, for example, helping sell makeup that matches specific skin shades.

An HP statement paints this retail scenario: "Instead of sitting down with a consultant at a beauty counter, a shopper photographs herself using a mobile phone camera and while holding a specially designed color chart ... "

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