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Tuesday, March 18, 2008

How Coca-Cola Drives Innovation in Consumer Goods

Received, report of a seminar of interest, Thursday, March 20, 2008
12:00 p.m. ET, More information and register.
" ... join Consumer Goods Technology and Oracle for an educational Web seminar this Thursday featuring a panel of industry veterans including Coca-Cola Co. and Cheryl Perkins, Founder and President, Innovation Edge (and former Kimberly-Clark CIO) , during this live Web seminar which will provide you with the blueprint for success regarding innovation in consumer goods.

Consumer goods companies need to improve their innovation results in order to achieve sustainable growth in an environment dominated by retail consolidation, consumer empowerment, regulatory constraints and complex supply chains. The objective is to compress innovation cycle times, reduce costs, lower risks and increase sales and margins of new products – at the same time ... "

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