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Saturday, April 26, 2008

Gems of Marketing Science

Byron Sharp sends along some interesting articles from the Marketing Science blog of the Ehrenberg-Bass Institute for Marketing Science. Worth looking at, includes:
"- How to measure brand salience
- Differentiation vs distinctiveness
- Reasons not to buy
- Engagement and time spent with the ad
- Do 9 out of 10 new product launches fail ?
- Is recognition a better advertising metric ? ... "

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