A colleague points to the book: Scoring Points: How Tesco Continues to Win Customer Loyalty, by Clive Humby, Terry Hunt and Tim Phillips. You may recognize one of the authors as a founder of consumer analytics vendor Dunn-Humby. Have not read but he Amazon link has a look-inside-the-book link. Also, the book's Web site.
Wednesday, September 24, 2008
Tesco and Customer Loyalty
A colleague points to the book: Scoring Points: How Tesco Continues to Win Customer Loyalty, by Clive Humby, Terry Hunt and Tim Phillips. You may recognize one of the authors as a founder of consumer analytics vendor Dunn-Humby. Have not read but he Amazon link has a look-inside-the-book link. Also, the book's Web site.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment