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Friday, April 24, 2009

Advertising Yourself

From Knowledge@Wharton: Advertising Yourself: Building a Personal Brand through Social Networks. " ... According to Jonah Berger, Wharton marketing professor, using social networking sites or a new media endeavor such as blogging can be especially useful for workers looking to reshape their career into a new kind of profile. "People will begin to see you in that role," Berger says. "By creating these links outside of your organization, you can change your meaning to [others]." ... '

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