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Thursday, April 09, 2009

What Unilever Learned about Social Media

An interesting AdAge piece from Unilever's CMO about what they have learned about social media: " ... Unilever is only starting to understand social media, but it's already learned plenty about its capability to make and break brands -- sometimes the hard way, said Chief Marketing Officer Simon Clift at the Advertising Age Digital Conference today.... " . And a followup piece about Unilever's CMO.

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