Wowd: Peer to Peer Popularity search

In the spirit of Web Squared, Wowd is a search engine that seeks to get 'fresh real-time results'. See also their blog. Heard it described at the Web 2.0 Summit. They position it as an instantaneous popularity measure. I am rarely in need of popularity as a measure, but rather the quality of a search result. It will be interesting to see the difference between the two measures in practice. It was not obvious from a few searches I did.

Another view:

' ... In essence, the company has made a peer-to-peer search engine powered by what other Wowd users are looking at online rather than studying and ranking sites based on an arcane link structure. Taking search and breaking it into millions of tiny pieces all run by individual users who have downloaded the Wowd client completely changes the operation -- and economics -- of a search engine. The more times that someone in the Wowd crowd clicks on a link within a recent time frame, the higher the link's ranking ...

Update: Wowd presentation.
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