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Tuesday, March 23, 2010

Interaction Dynamics and Behavioral Economics

I recently discovered Interaction Dynamics via their Twitter presence. See also their blog:

' ... Interaction Dynamics is a tool to increase online customer conversions through personalized user experiences. Custom content is delivered to users via Interaction Dynamics software that learns and reacts to users’ onsite behavior. Interaction Dynamics will increase a website’s conversion rates or readership by providing a much simpler and interactive experience ... focuses on artificial intelligence and behavioral economics. Managed by Matt Leeburn' ...

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