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Monday, July 05, 2010

Decision Making Institute Launched

The move to non conscious elements of decision making as opposed to rational processes is interesting and getting more common. Worth following. :

Draftfcb opens Institute of Decision Making
from Research - Latest news
US— Marketing services group Draftfcb has launched the Institute of Decision Making, which the firm says will be used to help apply learnings from fields such as neuroscience and behavioural economics to its marketing communications offering ... '

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