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Friday, August 06, 2010

Airline Booking Augmented Reality

Metaio sends along this simple application of augmented reality in travel services:

' .. The air transport IT specialist, SITA and Malaysia Airlines have developed an augmented reality app - based on the Unifeye Mobile SDK - that allows customers to pick up the best airline deals from nearby airports displayed in the live-camera view of a smartphone. Malaysia`s app, "MHdeals", demonstrates for the first time how airlines can exploit the technology commercially as a new channel to customers for ticket sales: Please find a demonstration video here. ... "

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