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Monday, September 27, 2010

Extensible Ad Formulas

In AdAge: A formula for ads by Procter & Gamble's Men's grooming. Is it extensible to other categories? " ... Cracking Viral Code: Look at Your Ads. Now Look at Old Spice ... String of Hits From P&G Grooming Biz Seem to Point to Formula -- Engaging, Surprising Media That Appeals to Both Genders ... "

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