Approaches to Your Company Blog

A good piece on the establishment of a corporate blog in ReadWriteWeb  Have now been involved in a number of efforts to establish a company blog.  A useful look at different styles of blogs for startups. " ... Gartner was right in suggesting that corporate blogging is rising up the "slope of enlightenment" and about 2 years away from widespread mainstream adoption. The road to enlightenment has been a long one. In the past ten years we've learned that company blogs should not be press releases, sales pitches or plagiarized quotes from Dale Carnegie ... "