In Progressive Grocer, an overview article on the increasing use of digital coupons, with quite a few useful statistics. With the increasing use of smartphones, often mentioned here, the ability to acquire, organize and map coupons to buying history will continue to grow, How CPG manufacturers and retailers use these changes will depend on the kinds of analytics available. There is much opportunity there.
" ... Research shows that digital-coupon use has increased 59.9% for the year ending Sept. 30, compared with the same time frame last year. The number of companies offering digital coupons has gone from 217 to 267. "Digital coupons are becoming a core component within the overall promotion mix for consumer packaged-goods manufacturers," said Mark Nesbitt, president of Kantar Media. ... "
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