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Sunday, March 13, 2011

Foursquare and Amex Test Loyalty Marketing

A local merchant test to see how Foursquare can be used to build loyalty:  " ... The pilot program started Friday and will run through Tuesday, March 15. Participating merchants have posted “Austin Unlocked” window clings to highlight their participation, and Foursquare users need only register their American Express cards to unlock this new type of special — the Loyalty Special.... "

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