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Sunday, March 06, 2011

Too Much Information, A Brain activity study

Some interesting questions to ask, from an article in Newsweek:

I Can’t Think! ... The Twitterization of our culture has revolutionized our lives, but with an unintended consequence—our overloaded brains freeze when we have to make decisions.

Is there too much information?  Too many choices?  A neuro study using fMRI is described:  " ... As the information load increased, she found, so did activity in the dorsolateral prefrontal cortex, a region behind the forehead that is responsible for decision making and control of emotions. But as the researchers gave the bidders more and more information, activity in the dorsolateral PFC suddenly fell off, as if a circuit breaker had popped ... "

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