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Friday, May 13, 2011

ARF Releases Neuromarketing Review

Have been looking forward to this:

ARF Reveals Results from Neuromarketing Review
US— Neuroscience is best used alongside traditional research methods, and with the advice of experts, the ARF said today as it unveiled findings from its review of neuromarketing techniques.

At its annual Re:think convention in New York, The ARF said it is now working on a second phase of the NeuroStandards project, with a view to coming up with standards for neuromarketing services. It is also establishing an ongoing ‘forum’ on the subject, and a network of dozens of independent experts to advise users of neuroscience-based research.... "

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