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Tuesday, September 20, 2011

Smart Marketing in Korea

In the Korea Herald:  A general article in English on mobile and virtual retail developments in Korea.  We looked to Korea for its forward looking understanding of retail, in home and appliance-centric solutions.

" ... Commuters with smartphones on platforms at the Seolleung Station in Seoul, South Korea, are able to do their grocery shopping while they wait for trains. At the click of a button, smartphone users can bring up images of a huge refrigerator or store shelves and then scan their quick-response codes to order the products and have them delivered. "It's time-saving, convenient. This will help increase our sales through smartphones, a new growing sales engine," said Jung Sun-hee, a spokeswoman for Homeplus, the firm behind the virtual stores. "It's still in infancy, but it has huge potential." ...  '

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