Tuesday, November 15, 2011
Amazon Launches Price Check App
This seems like a very simple and easy idea. Do an automatic price comparison check after an item scan on a Smartphone. Includes all categories of items. Most likely useful for higher priced items. Surprised that Amazon had not been doing this previously. A recent Forrester report said that about 5% of people had used scanning. This ability will increase that number and further strengthen the online channel. I recall talking to retailers some years ago and this was one of the fears, that the channel would be be made too easy and the big players would win.
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