P&G Sharpens R&D Focus

It makes sense for this evolution.  Jeffrey Phillips of OVO Innovation points to this as part of a broader post.   " ... do you want to innovate for the technology fan boys and get locked into a niche, or do you want to understand the needs and challenges of the early and late majority and create a new product that is easy to adopt and easy to use, which will attract the majority of the market much more quickly.... "