Why These Ads?

From E-Commerce Times:  Why these ads?   I often ask that question.  " ... Google's latest tool, dubbed "Why These Ads," is designed to give users insight on exactly that -- why they see the advertisements they see in their Google searches and Gmail communications. It's also introduced a new Ads Preference Manager. The move may be a win for transparency, but it's still left critics wanting in the category of privacy.... "