Half of US Shoppers Use Phones for In-Store Research

This look at a PEW report has gotten quite a bit of exposure.  It was an angle we looked at very closely, even well before the Smartphone explosion.  Early on we tracked the use of ordinary cellphones to see if people called their friends to  see what products their friends thought were best, or what the best price might be for a product.    And based on those results, if it made sense to provide text based services like shopping lists and connections to contextual promotions.  It is remarkable that  50% of US shoppers are now engaged with the shopping process using phones.