I have mentioned Herb Sorensen's Atlas Category placement simulation tool a number of times. It has now moved to a new location. More about it here, and more background information.
Atlas
The Category Placement ToolTM
Can I improve my profits if I move baby food from aisle 6 to aisle 15?
Atlas is the first system that allows retailers and brand managers to instantly calculate the revenue impact of moving categories anywhere in the store...."
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