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Sunday, June 03, 2012

Apps of Conscience

Can an App significantly help you make the right choice?  Dan Ariely has published an App called Conscience+, which contains a number of simple reminders about many of the common choices in life we make every day.  I downloaded it and overviewed.  It is Ethical and behavioral.  Padding the expense report and overeating.  And many more topics. Is it enough to just point out the issues involved?  He writes about it in his blog.  This also brings to mind Stanford's Persuasive Technology Lab.  We interacted with their director BJ Fogg  for capabilities in the 90s that addressed marketing persuasion.

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