Finally made it to the 2010 book: Analytics at Work: Smarter Decisions, Better Results by Thomas H. Davenport, Jeanne G. Harris and Robert Morison. A fairly good first introduction for the manager to business analytics. Includes mention of a number of successful analytics projects and methods we developed at Procter & Gamble. I wish it had more detail and specifics about how to really deliver the goods. The description of the book does make the general proposition clear, we have more data, lets use it to make smarter decisions:
" ... Most companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results.
In their previous book, Competing on Analytics, Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than "going with the gut" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk-management, and profits.... "
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