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Thursday, September 06, 2012

Developing Digital Strategy

Well thought out piece .in Mashable. " ... When defining and developing strategy, marketers and agencies must ensure that their clients understand that strategy follows structure, it follows people, and it follows an idea. Second, they must make sure that clients get that profit and ROI are outcomes, not the strategy itself. If you’re wondering what developing such a strategy looks like, here are the key steps.... " 

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