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Monday, September 03, 2012

IKEA Embraces Augmented Reality

A nice example of the use of augmented reality for a catalog.   A very good place to try the idea first.  Much more at the link.   I plan to try this at the nearby IKEA.  Via Metaio.  " ... Speaking of free download- both iOS and Android users can download the amazing IKEA Catalogue app for free(!) to discover all 43 pieces of augmented and activated content when the publication finally hits mail and IKEA stores around the world. Hybrid data comes from structured sources like enterprise applications and unstructured sources (mainly text), like news feeds, social media, and documents.... " 

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