Break Some Rules

Innovators should Think like a startup, break some rules.  " ... When pioneering new technology in an emerging industry segment, it's important to think outside the box by approaching innovation much like a startup would, according to OnProcess Technology's Robert Kenney. In a recent interview, Kenney said new market opportunities need to be treated with a different set of rules, and existing players accustomed to operating in an established environment need to be willing to get "more aggressive" when targeting new business.... ."