Zipcar as an Acquired Innovation Idea

Innovation Excellence writes about the acquisition of Zipcar by Avis.  Zipcar is the urban car sharing service, which we looked at as an example of the innovation process.    Saul Kaplan writes to Avis:  " ... If you want to win big with the Zipcar acquisition you will have to try harder. Resist the temptation to impose your core car rental business model on the upstart transformer. Zipcar is your sandbox to scale a car-sharing model with potential to disrupt the automotive and car rental industry. Stop with the number two shtick, Zipcar can help Avis become a market maker instead of a share taker..... "