In POPAI: Also a discussion of standards, which ultimately gets you to comparable information. Accessing an extended package, like using a barcode reader, or image recognition, is one approach. But its availability is not universal, and most people don't read the smaller print on packaging of the usual kind. Which does not require additional devices. Ultimately, though I still think this is about real value in the short term. Not elusive and unclear terms like carbon footprint. Spare me the need for footnotes.
Tuesday, March 12, 2013
Consumers Want More Information
In POPAI: Also a discussion of standards, which ultimately gets you to comparable information. Accessing an extended package, like using a barcode reader, or image recognition, is one approach. But its availability is not universal, and most people don't read the smaller print on packaging of the usual kind. Which does not require additional devices. Ultimately, though I still think this is about real value in the short term. Not elusive and unclear terms like carbon footprint. Spare me the need for footnotes.
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