Retired from Procter & Gamble after 27 years. Now consulting extensively. Background in mathematics, working on a wide variety of modeling, supply chain, analysis, expertise, business intelligence and social media applications.
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This piece makes the point that I often do ... that all analytics, all business decisions, are predictive. The word 'predictive' includes the implication that the result may be imprecise, or even wrong. How do we manage that?
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