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Thursday, October 10, 2013

IDEO Design Apps

I had heard of this before and reported on it, but never experimented with it. This is a reminder to give it a try.  We used IDEO for consumer creativity lab development and our allied innovation centers.    " ...   Napkin Labs Turns IDEO's Innovation Process Into Web Apps For All An off-the-shelf crowdsourcing platform will let companies create "challenges" to gather insight, and guide users with a series of design-focused exercises. ... " . 

" ... While the power of a design thinking app store has yet to be proven -- right now they have brainstorm, discuss, refine, but look for updates in a few weeks -- Gibson gave some hints for the kinds of tools they hope to make, which sound promising from a brand standpoint. "Any type of research method for how to draw out insights from people in a non-obvious way is fair game for our exploration." ... " 

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