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Tuesday, January 14, 2014

Convincing People that Smartphone Shopping is Safe

Recent events have made this more difficult, but the solutions and behavior needed are still there.  What is the particular nature of the Smartphone that makes it more or less safe? :

Convincing Customers Smartphone Shopping Is Safe  by Maggie O'Neill

" ... Many smartphone owners don't think it's safe to shop using their mobile devices, so businesses need to do a better job of educating them about security measures.

Many people are comfortable shopping online from their desktop or laptop computer, but security concerns can deter them from shopping with a mobile device, according to a recent survey. The problem is twofold: Businesses need to better educate consumers about the security measures in place to protect them, and smartphone owners need to use more security technology on their mobile devices. ... " 

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