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Wednesday, May 28, 2014

Supermarkets and Social Media

In SupermarketNews:

" ... Supermarkets should expand their online presence and include more recipes and meal ideas to connect with consumers beyond coupons and promotional offerings, writes Michael Sansolo, research director for the Coca-Cola Retailing Research Council of North America. Retailers can use social media channels including Pinterest, Snapchat and Instagram to fulfill customer demand for greater brand interaction through cooking tips, inspiration for special events, and exploration of dietary and food trends, he writes. ... "

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