/* ---- Google Analytics Code Below */

Thursday, August 07, 2014

Google Testing Mobile App Tracking

In Adage:  Testing a method for App tracking on mobile browsers.

" ... Google has come up with a way to overcome the ad-targeting gap between mobile web visitors and mobile app users, according to people familiar with the matter.

The online ad giant is set to begin testing a new method of targeting tablet and smartphone users that connects the separate tracking mechanisms that follow what people do on the mobile web and in mobile apps respectively, the people said.  ... "  

No comments: