An update on the use of solutions like the iBeacon. Expanding quickly.
" ... It matters that Apple's other retail-focused solutions -- Apple Pay, TouchID and iOS devices, including Apple Watch, mean the company now sits at the center of both online and offline relationships between consumers and retailers. This is going to become even more critical as Apple continues to disrupt consumer culture.
Retailers are all over the technology:
Macy's, Lord & Taylor and The Bay are using beacons, while Starwood Hotels & Resorts (of the famously iPad-using CEO) use it in around 30 hotels. Hillshire Brands used beacons in 10 U.S. cities to track shopper behavior in supermarkets. ... "
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