Sports Tactics and Conversion Rates

In Conversioner:  Nicely done short piece that brings together a number of data and behavioral process  methods to address selling.    " ... Surprisingly, competitive sports are much like conversion optimization. Whether you’re playing a sport or optimizing a web-site, you want to be the best you can be in order to increase conversion rate. While conversions might be points or goals in sports, they are purchases and downloads in conversion optimization. Here are some insights that we can gain from competitive sports and apply to conversion optimization. ... "