/* ---- Google Analytics Code Below */

Wednesday, March 18, 2015

Looking for Hard to Find Data

Classic problem.  You have internal data to support an analytic decision.  But you don't have the data required to support the results of the analysis to maximize its value.  Here a service that addresses the problem.

" ... DaaS is a service approach in which unique and Hard-to-Find Data (HTFD) assets are sourced and structured to deliver a constant stream of qualified prospects, including a company’s own customers, who are actively searching for what they are selling. Distinctly different from list buying, these data sources are a highly customized marketing asset versus disconnected, one-time use prospect lists. .... " 

Here is a post on the same topic, but specifically about market research data.

No comments: