New kind of data to mine. This was brought up in internal work. Leverge what the consumer provides.
There's Data in Those Emojis -- and Marketers Want to Mine Them
Why Brands and Agencies Want to Interpret Pizza Slice Smiley Face
"The use of emojis is kind of like were observing a new language right in front of us," said Tony Clement, VP analytics at independent shop Big Spaceship. The agency is working with technology firms to develop definitions for brand tracking through emojis. The goal, essentially, is to apply some of the same techniques for quantifying value and measuring brand sentiment based on words in social media to metrics for imagery. .. "
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