Looking at what people analytics cannot capture. In the HBR, " ... the latest fad in human resources, using big data analytics and personality test scores to predict who is best for a given job – so-called “XQ.”
Of course many businesses are reaping rewards from big data analytics. But there are also some areas of disappointment. Experts caution that big data, like any other, is only as good as the questions being asked – and that some algorithms can make unhelpful assumptions. ... "
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