Coke Trials Beacons in Theaters

Evan Schuman on:  Coke's movie theater trial shows beacon potential ... Retail beacons have huge potential, but it can only be met when chains move beyond seeing beacons solely as tiny ad broadcasters. Coca-Cola is starting to get creative about beacons, with a trial in Norway movie theaters to not merely communicate with moviegoers but to remember them for re-targeting later.

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