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Saturday, September 26, 2015

Digital Sampling Analytics

Good idea.  I recall some ideas like this being mocked up, this formalizes the capability. I would want to take it further into an IOT dimension.

Startup takes product sampling into the digital age 
Two-year-old company Sampler was founded to help brands target and measure the distribution of product samples. The company, which was selected by Mondelez to participate in the Shopper Futures program, provides CPG companies with a management and analytics platform that takes traditional samples into the digital age with branded social sampling applications that give brands insights into their customers and allow them to continue to communicate with them, Sampler founder and CEO Marie Chevrier said  ... " 

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