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Tuesday, September 22, 2015

Virtual Safari Storytelling in Jungle Jims

The question and piece below made me think of two things.  One,  the relationship to storytelling and the ability to do that in a virtual or video environment.    Second the unique Jungle Jim's grocery store in nearby Fairfield Ohio, which we visit weekly.

It was also a place I often took visitors from Europe, China and Japan when they came to our innovation center.   We have been going there for two decades.

And while I love what they have done,  always thought they could take the storytelling metaphor a bit further.  But perhaps that could be best done economically by doing it virtually?   Struck me once while watching manager Jim roaming on his Segway in tan uniform and pith helmet.

Why can't retailers enable us to go on a virtual 'safari' in their stores? 
Google has sent their cameras to Kenya's Samburu National Reserve to enable online browsers to experience a virtual "safari" from their computer via Street View. Why can't retailers create the same experience for their stores?    .... " 

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