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Wednesday, September 30, 2015

Watson Personality Insights for Shoppers

A demonstration of Watson's personality services capability for shopping.  " ... The Watson Personality Insights service uses linguistic analytics to extract a spectrum of cognitive and social characteristics from the text data that a person generates through text messages, tweets, posts, and more. ... ".   You can test it with own text and see how you the author is classified.    Aimed at segmenting shoppers based on streams like those from Twitter. See my previous post on this.  It also has a link to the science and cautions about the methods.  Have yet to see the personality classification tested  in retail.   Note that this basic service can already be tested and integrated free in the Bluemix services cloud.   This demo appears to show how this can be used with a data and analysis wrapper.   CGT registration required.

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