Some interesting thoughts on planning in CustomerThink. I would like more thoughts on operational planning and decision making now that we have more and faster data.
" ... With less than two months remaining in 2015, many marketers have already started planning their marketing efforts for 2016, and most others will begin their planning process over the next few weeks. To develop a successful marketing program for a B2B company, marketers must make several important decisions, and those decisions require answers to a number of questions. Some of the most critical questions are ... "
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