Saturday, February 06, 2016
Hidden Science Behind Superbowl Ads. Neuroscience?
In Adage: Lots about behavioral science to understand top ads, but no mention of neuroscience. Consumer behavior is different than neural behavior. Recall that in past years I have mentioned some of the neuromarketing techniques used to analyze superbowl ads. (See the Superbowl link below) I even did secondary analysis of that data. Does this mean that neuromarketing is fading?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment