More engagement with Virtual Reality . Will this drive the acceptance of VR as interface? In Fortune:
You can’t buy the world a Coke, but maybe you could see the world in virtual reality while you sip your Coke. ... That seems to be the idea behind the new designs Coca-Cola KO 0.12% just released that would turn some of the company’s cardboard packaging into foldable, origami-style virtual reality glasses for smartphones. ... "
(includes video of process at the link)
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