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Wednesday, July 13, 2016

How Amazon Prime Day Links to Amazon Technology

Extract from a much longer CGT article.   Indication of percent changes from last year and rankings versus exact numbers of interactions.  Since most of the technologies are very new, this may not be very indicative of their longer term success.  Procter clinched all the top marks using Dash ordering.

Highlights from Amazon's Prime Day
By CGT Staff — 07/13/2016

The second annual Prime Day was the biggest day ever for Amazon. Amazon announces that customer orders surpassed Prime Day 2015 by more than 60 percent worldwide and more than 50 percent in the United States. It was also the biggest day ever for Amazon devices globally and record Prime Day for each Amazon device category including Fire TV, Fire tablets, Kindle e-readers and Alexa-enabled devices. Prime Day was a great savings day too – members globally saved more than double on deals over Prime Day 2015.   .... 

Prime Day 2016 highlights from the United States:
·         Amazon devices were up over 3x compared to Prime Day last year.
·         Biggest day ever for Amazon Echo – up over 2.5x compared to previous record day.
·         The most popular Amazon Dash Button brands purchased on Prime Day were Cascade, Charmin and Tide.  .... " 

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