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Friday, July 29, 2016

Marketing Your Personal Data

A old idea, but new ways of making it happen.   Digi Me: 

" ... started out in 2009 as an innovative tool that enabled users to gather their social content. We won Le Prix d'Argent from over 700 entrants at the LeWeb Startup Competition 2013 after attracting significant funding from UK and US investors.

Our groundbreaking technology allows consumers to gather together their personal data and share it on their terms with businesses in a mutually beneficial value exchange.

Now we are partners with leading brands including Toshiba and Lenovo and we are working with world-leading businesses in the health, insurance, FMCG, financial and telco sectors. We are also setting up a 'living lab' involving all the citizens of a European country later this year. ... " 

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