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Thursday, June 29, 2017

Storytelling in Netflix

Still a very limited set of examples.  The idea of branching interactive storytelling has been tried for a long time without success.     I like trying it again, but don't have great expectations.

Netflix Storytelling
There’s no shortage of movies and shows for you to binge on Netflix, but sometimes, even in the midst of all these options, boredom pervades. After all, you can almost always predict the endings of entertainment these days, and sometimes, plots are so similar you feel like you’ve seen everything already. But now, Netflix may have a solution for you. It’s called Interactive Storytelling, and it’s Netflix’s way of letting you choose your own adventure.

On Tuesday, the streaming platform announced its first “interactive ‘branching’ narrative episodes Puss in Book: Trapped in an Epic Tale and Buddy Thunderstruck: The Maybe Pile, where Netflix members are in control of how the stories unfold.” Heralded as the melding of Netflix engineers’ technical prowess and Hollywood creatives’ imaginative direction, this new kind of content promises a “new world of storytelling possibilities.”

Noting that content creators often wish to tell nonlinear stories, Netflix hopes that its new Interactive Stories will allow creatives to “roam, try new things, and do their best work.” And of course, please a few viewers along the way, too.

“We’ve done extensive research and talked to lots of kids and parents, collecting qualitative data to better understand if this is something viewers will like,” Carla Engelbrecht Fisher, director of product innovation at Netflix, wrote in a blog post.    .... " 

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