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Tuesday, July 25, 2017

Gamifying the E-Commerce Experience

Something we explored, with only a bit of success.    Not specifically endorsing this vendor, Iterable, but the report is interesting.  Requires sign-in.

Game On
What E-Commerce Can Learn From the Top 100 Mobile Games
Gamification is becoming a key strategy for e-commerce companies, from developing loyalty programs to creating an urgency to buy.

Hit all the right psychological triggers of your customers by acting like a gaming company and building a captivating brand.

Iterable Report
Here's what you'll find inside this guide:

Strategies to align your messaging to user behavior
Tips to energize the shopping experience from inbox to checkout
3 tried-and-true steps to keep customers coming back    .... " 

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